"A family located in north London wants to find an extraordinary and skilled educator to guide their youngest child on his initial journey to becoming an British gentleman."
Upon seeing this post, you might easily miss the phrase "initial stages" as simple a turn of phrase.
But, it might be the crucial part of this unique job advert, as it aims to recruit a mentor for a infant.
Numerous of applications have already been submitted since the anonymous family posted their call for the £180,000 per year tutor, who has to be "a uniquely qualified person".
During the past few weeks, the post has gained notice throughout the media, with several asking why?
Forward-Thinking Method
The CEO, head and founder of a global tutoring firm, which is helping the family in their hunt, said that despite initial doubt, he found the concept "visionary", and "progressive".
When he met the family, he mentioned they recognized the atypical nature of their demand, and how immature their son is.
However, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had waited until their older child was five, and by that stage "cultural influence had by then taken hold".
What exactly does the family refer to by "cultural predisposition"?
It's "all-encompassing", he replied. "The way you eat, how you speak".
He said the elder child had adopted "really subtle, non-verbal cues" from the family, and had taken on their cultural norms. The family explained to the consultant they hoped to prevent the same situation to recur with their infant.
The intention: To hire a British tutor, who needs to speak with RP, to guide the baby right from the beginning.
Osmotic Learning
"A great deal of the learning at the beginning here is somewhat absorbed naturally," said Adam.
It's by means of this natural absorption that the family are expecting the child will adopt the British traits they wish to cultivate.
He noted the tutor had to be someone who studied at "the right kinds of schools – the same kinds of schools as the family aspire to send their son to".
"The tutor just has to be the right kind of person, they'll be performing things they aren't even aware they're doing, just naturally," he said.
Expense Not a Factor
The family explained to him the successful candidate should ideally also have familiarity of or enthusiasm in horse riding, skiing, artistic pursuits and music so as to shape the child in a wide range of hobbies.
Furthermore though, he stated the family wanted the tutor to enrol the child on a selection of courses so the child would be "equestrian training and starting an instrument by the time they are around three years old".
In the family's view, helping their son become a "English gentleman" will bring about success and open doors.
"Considering the pros and cons of that, because it's definitely a status symbol," he adds.
But, despite all this tutelage in "English culture", might the child pick up so-called cultural influence from the multicultural family he is raised by anyway?
"Yes", replied Adam. "The parents realize this may not work, but they've just taken the view of, 'let's give it a go and we'll proceed as quickly as we can', because the cost of it is not a concern," he stated.
Overly Optimistic
Several in the private teaching field who share similar doubts.
Peter Cui, CEO and founder of an educational organization, who also offer personal educators, stated that "the journey of becoming bicultural, or actually, becoming oneself, is something that must be grown into, not engineered."
He wrote that he had emigrated from China to the UK at the time of childhood, and had been educated knowing and living two backgrounds. He continued to study at a prestigious UK institution.
"The notion that one individual can act as a embodiment of Britishness, an individual who can somehow transfer the qualities of a British gentleman onto a infant child, appears idealistic and impractical," he wrote.
"Based on my background, employing a typically British tutor from babyhood will does not necessarily achieve the goal they desire.
"I did not have such a figure, and yet I have been lucky enough to enjoy numerous of the situations they aspire for their son."
He continued: "The fact is, personal identity cannot be forced from the external environment; it must be chosen, and it must come from within."
Purchasing UK Culture
Naturally, Britishness is something the CEO believes can be educated – and marketed.
"In my view the reality that the world regards us in this regard is something that we should be cherishing|valuing|appreciating
